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Taxi Studio

Vice Reversa

700% YOY growth since relaunch

Vice Reversa

An X-Rated Rebrand

With smooth-skinned Insta-beauties gracing every screen these days, there’s a huge amount of interest in advanced treatments for those who love the benefits, but not the hefty price tag or the needles. People are always looking to upgrade their routine, and that’s where Vice Reversa comes in.

They have created medical-grade home treatment patches, with a superior, patented, pain-free crystallised serum needle design. The products deliver active ingredients right under the skin, eliminating the need for expensive and painful clinic-based care.

Previous design

Vice Reversa appointed us to develop a new brand expression and disrupt this busy marketplace. Their current look simply wasn’t working hard enough to firmly position them as the premiere microneedle brand out there. It needed to better educate customers on the products and their selling points while leaving plenty of room for the range to grow.

We began by evolving and enhancing the existing brand mark, building in a brand mnemonic that symbolises the way the brand targets problem areas of the skin. X marks the spot. Literally.

Our aim was to keep the design system hygienically clean with strong hits of vibrant colour that looks just as at home in the fashion industry as in the cosmetic. Vice Reversa are true industry disruptors, and we wanted to translate their bold spirit into an equally bold brand expression, cementing Vice Reversa’s position as the highest quality microneedle skincare brand on the market.”

Karl Wills

Creative Director, Taxi Studio

Who would have thought that the skincare industry would ever lose its soft colours, dainty typefaces, and delicate touches. Taxi Studio recently worked with skincare brand Vice Reversa to create packaging for the line that's more reminiscent of something that belongs in the tech industry, but, excitingly, it works. It's clear that this brand is a market disrupter in the best possible way.”

Chloe Gordon

Content Editor, The Dieline & PRINT