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Siam Winery


Fortune favours ‘The Bold One’

Following our redesign of Moose Cider, Thailand's first home-grown cider brand, Siam Winery commissioned us to promote the brand in the nation's capital. The major strategic challenge to overcome was how to do this in a dark market – one that strictly forbids alcohol advertising.

We started by leveraging the brand’s proposition – The Bold One – by daring to propose an idea that put the brand’s target consumers at the heart of the action by way of an immersive brand-led experience. We tabled a music and food fusion festival in Bangkok's trendy Pathum Wan district – The MixMash – it was a sell-out success.