As more people place more importance on their wellbeing, they're looking for products that deliver nutritional goodness without compromising on convenience and taste. There’s simply nowhere for brands to hide with less than excellent credentials in that space. We were tasked with creating a new Nestlé brand to bridge the gap between wholesome snacking and great taste.
To succeed in winning hearts and minds (and mouths), we created a visually vibrant identity system to tantalise taste buds. But to create something that genuinely embraced the broader sense of wellbeing, we also needed to ensure the packaging itself lived up to the brand's wholesome proposition.
During the project, we collaborated with Nestlé Global Confectionery R&D centre to support the creation of the world’s first 100% recyclable paper packaging in the snacking segment.
“Taxi Studio is not an ordinary creative design agency; they are a highly valued strategic partner in brand building. The team was extremely passionate and took complete ownership of the challenge to create a new brand in healthy snacking from scratch. The team demonstrated a high level of initiative and willingness the challenge the status quo in a new category for us all! We loved the way Taxi Studio led the creative design process – starting with a co-created brief based on a deep dive into the category, the brand, and the creative and business objective, and then learning and adapting throughout the journey - always with a very open mindset and self-motivated to strive for excellence. It was a pleasure to share and celebrate together the great moment of pride when we brought to market two ranges of outstanding healthy snack bars! Definitely looking forward to working together on new projects soon!"